Meta Ads · B2B Marketing · Waste Recycling · Compost · Rubble · Sand · Mulch

Smart Resources Group — A Melbourne-Based Waste Recycling Company

How I Sold Metric Tonnes of Dirt on Facebook… Yes, You Read That Right!

Proof that Meta isn't just for pretty products — a campaign that sold bulk materials by the metric tonne through paid social.

Role
Performance Marketing Specialist
Period
Campaign write-up in progress
Platforms
Meta

The challenge

Bulk materials are about as far from impulse-buy as it gets — the audience is niche, practical and price-driven.

Detailed challenge notes for this campaign are being written up — check back soon.

The strategy

Meet a practical audience with practical creative: clear product, clear pricing, clear delivery.

Detailed strategy notes for this campaign are being written up — check back soon.

The execution

Built and ran Meta campaigns selling bulk materials by the metric tonne.

Detailed execution notes for this campaign are being written up — check back soon.

Campaign creativePlaceholder — campaign assets to be added with permission.
Audience & targetingPlaceholder — anonymised examples to be added.
Results dashboardPlaceholder — anonymised performance views to be added.

The results

Metric tonnes

Bulk materials sold through Meta

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Campaign metrics coming soon (placeholder)

What I learned

  • There's no such thing as a boring product — only boring targeting and creative.